Your career profile, which is also known as your resume profile statement, is the front page news on your resume.
In fact...... think of your resume profile statement as being the headlines of your very own sales brochure....which is what a resume really is anyway..
Your profile will appear at the very top of your resume, right underneath your personal details. (Unless of course you have decided to include the Career Objective heading. In that case, your profile details will appear after the Career Objective heading.)
The "Career Profile" heading just by itself contains resume key words that draw the reader in.
Why........?The heading draws attention because it is implied in the title that what is written underneath it will a snapshot of who you are you the professional.
It's usually the first hard information about you, your capabilities and suitability that the reader will learn about you.
You will no doubt be familiar with the term "first impressions are lasting impressions".
Well.....this natural law also applies to how your resume will be interpreted. Your profile is your first and most important opportunity to create a positive impression on the reader.
You can call the profile heading..... Career Profile, Professional Profile, Career Summary, Overview, or just simply Profile.
What you call the heading probably isn't all that important. But....what you write under the heading is!.
The term "personal brand" is now commonly used in job search circles and in job search coaching.
The concept of "brand" is borrowed from professional marketers of products and services.
It refers to a name, sign, symbol, slogan, or anything that is used to identify any product, service or business. And, as you will realise by now....the process of job search is all about self marketing.... so the use of branding concepts in job search is quite relevant.
Personal branding in relation to job search really refers to self packaging or self positioning - it's about creating an indelible impression in the employment market place.. It's a means for you to differentiate from other professionals (or brands) in the market place when you are actively job seeking.
What images and thoughts come to you when you see names like - Donald Trump, Barack Obama, Tiger Woods, Oprah Winfrey etc.
What comes to mind about these people demonstrate what the art of personal brand building are all about.
You hear the name, and you can quite readily recall aspect of their personal appearance, communication style or other aspects of their behavior.
That's their brand you're recalling, and it can be quite powerful!
When you are writing your resume professional profile, you are basically describing a version of your personal brand.
Even for experienced resume writers putting together a career profile statement is something that takes some work and experimentation.
You'll need to keep playing around with what content you want to include and to experiment with your style of writing about your profile.
Your aim is to produce a professional resume profile that makes lively, engaging reading about you - something that will make a real impact on whoever reads your profile.
The easiest way to get started is to brainstorm some of the resume key words that you want to include in your statement - play around with ideas first, then work on your grammar and descriptions.
Get some blank paper and use the following headings to help you to really explore all the elements of your personal brand:
The final heading on your worksheet relates to describing the potential contribution you can make.
Seriously consider - what contribution/s are you capable of making? How do you consider your strengths and other personal attributes will enable you to make to a future employer?
Describing the contribution you can make is pointing out to the reader the benefit to them of employing you.
It shows that you are focused on their needs and problems and are keen to be a part of the solution.
Depending on what type of work you do, and the organisations you are targeting in your job search think about some of the common need areas in organisations and your ability to influence these types of outcomes:
Now that you've done some serious reflection and examination of your past career you are ready to summarise this in a professional career profile statement.
There are many ways of constructing your career or professional profile. The most common options are :
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Here are some examples of career profile narratives:
Charismatic, energetic and results focused with extensive general management experience in a diverse range of fields including tour wholesaling, the conventions industry and the hospitality sector.
Adept at developing people, managing and maintaining strong client relationships, and sourcing sustainable and profitable new business.
Highly organised and dedicated management professional with extensive background in client service and administration. Achieves service excellence by focusing the team on getting the little things right. Also excels in documenting work flows and developing user friendly operations manuals for the purposes of training staff and to assist in implementation of quality controls and continuous improvement initiatives.
While strongly task focused is also known as a people person. Has a highly engaging interpersonal style which enables the development of excellent working relationships with the team, and with both internal and external clients.
Public relations professional with over 10 years experience in the not for profit and community welfare sectors. Has a demonstrated track record of success in relation to:
Specialist project manager in the Information and Communications Technology field. Significant experience in managing project teams in large scale government IT development projects. Areas of strength include:
In terms of overall impact, the bullet points with narrative, and bullet points alone styles don't have as much punch as the other two options.
This style of profiling is more applicable to people who are early in their career and where their experience is a bit on the skimpy side.
The narrative, or narrative with supporting bullet points styles better support managers and professionals with a few runs on the board.
You can no doubt see that this format of career profile enables you to elaborate in more detail on the breadth and depth of your experience.
Your career profile statement is perhaps one of the most important parts of your resume. It will be the first piece of information that you will be giving to the reader about you.
Be prepared therefore to spend the time to experiment and re-work your profile until the language you use leaps off the page at the reader!
Your profile is that important!
Check out these links for other really useful resume writing hints and tips